Apex Legends

Written By Jay

Quick Stats

Released: February 4, 2019

Metacritic: 89

Developer: Respawn Entertainment

Genre: Battle Royal, First-Person Shooter, Hero Shooter

 

Highlights

  • Apex launched with no traditional marketing and instead leaned heavily into the Social and Influencer space leading it to be one of Electronic Arts biggest launches with more than 25 million players in its first week and more than 2 million concurrent players at peak. (link)(link)

  • Improved Electronic Arts player audience as 30% of Apex players were new to EA. (link)

  • EA’s Q4 2019 significantly outperformed expectations, largely driven by Apex Legends (link)

  • By year 2, Apex grew to be over $1 billion. (link)

  • Year 2 of Apex saw 30% growth in new players year-over-year. (link)

Jay
Next

Call of Duty: Infinite Warfare